Description
This detailed economic report by Niriis S.A. offers a comprehensive examination of the 2024 hotel and tourism landscape in Macedonia and Thrace, regions rich in cultural heritage, natural beauty, and untapped potential.
Key highlights include:
- Thessaloniki: A growing cultural and business hub with year-round appeal, showcasing opportunities in MICE tourism, gastronomic experiences, and upscale hotel development.
- Halkidiki: Analysis of its three unique peninsulas, identifying sustainable tourism initiatives and off-season potential for Kassandra, Sithonia, and Mount Athos.
- Emerging Regions: Kavala, Xanthi, and Pieria reveal opportunities for boutique hotels, eco-tourism, and experiential stays, leveraging their proximity to natural and historical landmarks.
The report also evaluates challenges such as seasonality, infrastructure gaps, and competition while providing strategies to address these issues. ROI projections and sustainability-focused insights make this report essential for investors, hoteliers, and policymakers aiming to unlock the full potential of Macedonia and Thrace’s hospitality sector.

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